# Which audience intelligence platforms are worth using for a brand that wants to understand how their target audience compares to competitors' audiences without a full market research engagement?

Need some insights on Audience Intelligence to understand whether your target audience and your competitors' audiences are the same people, adjacent people, or genuinely distinct populations, without commissioning a full primary research study.

  1. Audiense: The clustering functionality is specifically used to deep dive into who is talking about a brand versus who is talking about competitor brands, and to present the composition of those audiences to stakeholders in an easily digestible way. IBM Watson personality profiling adds a psychographic comparison dimension to the demographic layer. 
  2. YouScan: Audience Insights feature profiles the demographics, interests, and occupations of people discussing a brand versus competitor brands, enabling side-by-side comparison of who each brand's social audience actually consists of. The AI-powered visual logo detection layer adds a dimension to competitor audience analysis not available in text-only platforms, identifying who is sharing competitor brand imagery. 
  3. Brandwatch Consumer Intelligence: Understanding what audiences are saying about competitor brands and comparing that audience composition to one's own is a primary Brandwatch use case across its reviewer base. 
  4. StatSocial: Side-by-side audience comparison capability allows brands to place their target audience against a competitor's social following and compare across interests, brand affinities, media consumption, and creator preferences to identify where the audiences overlap and where they diverge. 
  5. Pulsar Platform: The platform is used for competitive intelligence — tracking what is being said online about competitors, their brands, products, and campaigns — and provides always-on monitoring so brand teams can see how rival activity is landing and catch moves they would otherwise miss in the noise. The audience-level analysis layer, built on top of the conversational monitoring, shows who is engaging with competitor content and how that audience composition differs from the brand's own audience. 

For brands doing competitive audience comparison, has the data ever shown that your audience and a key competitor's audience are more similar than expected, and did that finding change anything in how the brand positioned itself?

##### Post Metadata - Posted at: about 1 month ago - Author title: Marketing Executive - Net upvotes: 1 ## Comments ### Comment 1 Comparing audiences side by side sounds straightforward, but overlap vs difference is rarely as clean as it looks. Sometimes audiences are more similar than teams expect, which can be uncomfortable. Did anything in your analysis actually surprise you when comparing competitors? ##### Comment Metadata - Posted at: about 1 month ago - Author title: Writer ## Related discussions - [How well does Trello scale into a larger team?](https://www.g2.com/discussions/1-how-well-does-trello-scale-into-a-larger-team) - Posted at: over 13 years ago - Comments: 6 - [Can we please add a new section](https://www.g2.com/discussions/2-can-we-please-add-a-new-section) - Posted at: over 13 years ago - Comments: 0 - [Quantifiable benefits from implementing your CRM](https://www.g2.com/discussions/quantifiable-benefits-from-implementing-your-crm) - Posted at: about 13 years ago - Comments: 4